The athletic apparel company Under Armour is making a huge push to touch all facets of athletes lives. Nothing is more apparent of this than there new deal with Notre Dame for ten years worth $90 million dollars. This effectively makes it the largest shoe and apparel deal in college history. Not to mention the rumors a few weeks ago that the Baltimore based company offered Kevin Durant between $265 and $285 million dollars over 10 years to jump ship from Nike. The company has maintained it’s on course to hit 3 billion dollars in revenues this year. That’s a remarkably fast jump when you take into account how young the company is. If they are able to land a star with his potential marketability, competitors Nike, Adidas etc.. will have to hit the drawing board on how to compete in a new era.
