Last night, the Golden State Warriors opened up the 2015-16 NBA season against the New Orleans Pelicans. However, before the…
Sponsorship
Sponsorship: Pepsi & the NBA
The National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) announced a multi-year sponsorship deal with PepsiCo. Previously,…
Stadium Naming Rights-Columbus Crew
This week the Columbus Crew SC an MLS soccer club announced a naming rights sponsorship deal for the first time…
CFA Partners With Nike
For thirty years the Chinese Football Association (CFA) had an exclusive sponsorship deal with Adidas. However, when it was time…